So last week we shared some advice on what sales enablement teams can do to improve retention of the content they provide. Many of the responses we've had from that article (you know who you are! :) pointed out that it's more often the initial step of getting sales to actually CONSUME content and APPLY it to their day to day that was just as important, if not more than focusing on retention alone.
7 ways to improve sales training content consumption & adoption
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